Top 10 Short Video Influencers in Asia

Henry Tan

2/4/20242 min read

iPhone 7 and brown case
iPhone 7 and brown case

In the dynamic landscape of social media, short video content has become a cultural phenomenon, and influencers are the driving force behind this digital revolution. Across Asia, a myriad of influencers wield their creativity, charisma, and unique perspectives to captivate audiences in a matter of seconds. In this article, we'll spotlight the top 10 short video influencers in Asia who are leaving an indelible mark on the digital landscape.

1. Zhou Shen (China):

Known for his soulful voice and charismatic presence, Zhou Shen has risen to fame on platforms like Douyin (the Chinese version of TikTok). With his ability to convey emotions through short musical performances, Zhou Shen has garnered millions of followers and reshaped the landscape of short-form content in China.

2. Niana Guerrero (Philippines):

A dance sensation from the Philippines, Niana Guerrero has become a household name on platforms like TikTok and Instagram. Known for her infectious energy and impressive dance moves, Niana has amassed a massive following, making her one of Asia's most beloved short video influencers.

3. Mr. Localisation (India):

With a unique approach to comedy and linguistic humor, Mr. Localisation has become a sensation on Indian short video platforms. His ability to seamlessly switch between languages while delivering relatable and humorous content has endeared him to a diverse audience.

4. Papi Jiang (China):

Papi Jiang, whose real name is Jiang Yilei, is a Chinese comedian and commentator who gained fame for her witty and satirical monologues. Her clever observations on daily life and societal issues have earned her a massive following on platforms like Douyin and beyond.

5. Sakura Fujiwara (Japan):

Sakura Fujiwara is a Japanese singer-songwriter who has embraced the short video format to connect with fans. Her melodic tunes and visually appealing videos have made her a standout influencer in Japan, showcasing the power of combining music and short-form content.

6. Dita Karang (Indonesia):

Dita Karang, an Indonesian beauty and lifestyle influencer, has made a significant impact on short video platforms. Her engaging content, which includes beauty tips, fashion hauls, and daily snippets, resonates with audiences seeking lifestyle inspiration in Indonesia and beyond.

7. Vineeth Kumar (India):

Vineeth Kumar, popularly known as Be YouNick, is an Indian comedian and YouTuber who has successfully transitioned into short video platforms. His humorous sketches, relatable situations, and witty commentary have made him a favorite among the Indian audience.

8. Amanda Chaang (Singapore):

Amanda Chaang, a Singaporean travel and lifestyle influencer, has taken the short video world by storm. Her visually stunning videos showcase the beauty of travel destinations, coupled with lifestyle insights, making her a prominent figure in Singapore's influencer scene.

9. Tingtongketz (Thailand):

Known for his comedic sketches and vibrant personality, Tingtongketz has become a popular short video influencer in Thailand. His ability to infuse humor into everyday situations has garnered him a dedicated following and established him as a comedic force in the Thai digital space.

10. Monica Yuliana (Malaysia):

Monica Yuliana, a Malaysian lifestyle influencer, has gained popularity for her creative and visually appealing short videos. From fashion and beauty to travel and daily vlogs, Monica's diverse content resonates with a broad audience in Malaysia and across the region.


Asia's short video influencers are not only entertaining but also shaping the digital landscape and influencing cultural trends. From musicians and comedians to beauty and lifestyle enthusiasts, these influencers are leveraging the power of short-form content to connect with audiences on a personal level. As the influence of short videos continues to grow, these top 10 influencers in Asia are at the forefront, showcasing the limitless possibilities within the dynamic world of short-form digital content.